Congratulations to the journalists who will be working alongside Trusting News and researchers to test AI disclosures.
Meet the 10 newsrooms testing AI disclosures alongside Trusting News
Trusting News is excited to announce the 10 newsrooms participating in research and experimentation focused on transparency around AI use in journalism. This initiative, made possible by a grant from the Patrick J. McGovern Foundation, will explore how in-story disclosures about AI can foster trust with audiences.
Congratulations and thank you to these participating newsrooms:
- Bay City News Foundation
- Correio Sabiá
- Gannett
- inewsource
- KXAN
- Out South Florida
- Nucleo Jornalismo
- SWI swissinfo.ch
- Verified News Network (VNN) Oklahoma
- WBEZ, Chicago Public Media
These newsrooms have committed to attaching public-facing disclosure language around the use of AI language in stories and will collaborate on research by attaching in-story surveys or other feedback methods to the disclosures.
This cohort offers newsrooms a chance to lead the way in transparent AI practices. By crafting and testing AI disclosures, participants will not only strengthen audience trust but also contribute to vital research on effective transparency in journalism. They will also have the support of the Trusting News team and other newsrooms as they experiment with this emerging and quickly evolving aspect of their work.
Trusting News’ AI work
In our first AI newsroom cohort, we collaborated with 10 newsrooms to survey and interview their audiences about perceptions of AI use in journalism. This work helped us understand audience concerns and expectations regarding AI (they want transparency!) as well as the importance of transparency in fostering trust.
The findings informed the creation of an AI Trust Kit, which includes recommendations for newsrooms on how to be transparent about the use of AI, a sample user survey and a sample community interview guide.
About Trusting News and our approach to research
Trusting News inspires and empowers journalists to take responsibility for demonstrating their credibility and actively earning trust. We equip journalists to listen and engage with humility and to explain their integrity through day-to-day transparency. We use research-backed, newsroom-tested strategies to support journalists in building a better relationship with the people they aim to serve. We work in a continual cycle of research, learning and sharing to make sure the work evolves. Read about who we are, our funders and our collaborators here.
At Trusting News, we learn how people decide what news to trust and turn that knowledge into actionable strategies for journalists. We train and empower journalists to take responsibility for demonstrating credibility and actively earning trust through transparency and engagement. Subscribe to our Trust Tips newsletter. Follow us on LinkedIn and X (Twitter). Read more about our work at TrustingNews.org.
