Most recent posts
Disclose AI use (even if it hurts trust)
We’re excited to share we have new research about how audiences are responding to AI use in news....
Engage with your audience before, during and after you use AI
We’re excited to share we have new research about how audiences are responding to AI use in news....
AI Resource: Sample language to include in AI use disclosures
Research shows news consumers want to know when AI was used in news. When asked what they want to...
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Newsroom case studies
What PolitiFact learned about making money and earning trust
When journalists practice transparency around their processes, their goals and their values, news...
Polarizing, oversimplified reporting causes mistrust. Let’s work on that.
Journalists’ use of catch-all phrases, generalized descriptions and labels can make people feel...
How listening to the community transformed this Charlotte newsroom
Engagement has continued to become more of a priority in newsrooms over the last few years, and...
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Trust Tips newsletter
Covering politics? Act on these key research findings
With political coverage being a major driver of distrust, we know many journalists are looking to...
Say clearly why specific coverage is relevant
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Between new...
Journalists, collaborate to better understand your community
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Listening...
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Research
‘More complete and relatable:’ What research finds about how a TV newsroom can earn trust on air
At Trusting News, we’re often asked by newsrooms how we know our strategies work. And it’s an...
“Explain your process” box improves perceptions of news organization
A new study from the Center for Media Engagement at the University of Texas at Austin...
El recuadro “Explica tu proceso” mejora la percepción de la organización de noticias
Un nuevo estudio del Center for Media Engagement de la Universidad de Texas, en Austin, concluye...
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Resources
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