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Trust Tips: Notice how news influencers format content
In last week’s newsletter, we looked at the tone and style of content creators who share...
Trust Tips: Copy content creators’ tone and style
If newsrooms weren’t paying much attention to content creators before the election, a lot sure are...
Research: Reflection key for journalists seeking to build trust
Correction: An original version of this report incorrectly described an example from the Idaho...
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Newsroom case studies
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Trust Tips newsletter
How journalists can better understand, confront news avoidance
As journalists, we’re providing a service we think of as a public good. We believe we’re offering...
How newsrooms can use a checklist to avoid polarization in political coverage
Polarizing narratives in news coverage can lead to distrust and news avoidance. This is especially...
Replicate The NYT’s new staff bios with this guide
The New York Times is getting industry attention after announcing the rollout of their new...
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Research
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Resources
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