Most recent posts
New research: How AI disclosures in news help — and also hurt — trust with audiences
News consumers are skeptical, uncomfortable and worried about AI, and many people bring those...
Trusting News AI Resource: Use these questions to see what your news consumers think about AI
You should base your decisions about how to talk about your AI work on what will be helpful to the...
Trusting News AI Resource: Spotting and disclosing AI in news content you don’t control
News consumers overwhelmingly say they want the use of AI to be disclosed. But sometimes you might...
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Newsroom case studies
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Trust Tips newsletter
Trust Tips: Notice how news influencers format content
In last week’s newsletter, we looked at the tone and style of content creators who share...
Trust Tips: Copy content creators’ tone and style
If newsrooms weren’t paying much attention to content creators before the election, a lot sure are...
Trust Tips: Learn how your friends gobble up (or avoid) the news
It’s that time of year again, when over turkey or tofurky so many of us attempt to navigate...
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Research
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Resources
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