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Trust Tips: Copy content creators’ tone and style
If newsrooms weren’t paying much attention to content creators before the election, a lot sure are...
Research: Reflection key for journalists seeking to build trust
Correction: An original version of this report incorrectly described an example from the Idaho...
Trust Tips: Learn how your friends gobble up (or avoid) the news
It’s that time of year again, when over turkey or tofurky so many of us attempt to navigate...
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Newsroom case studies
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Trust Tips newsletter
Add transparency on air in these 4 ways
More people get news from TV than from radio or print. And when it comes to access to news across...
Use video to explain ballot initiatives and candidate viewpoints
Think about the election reporting you produce or consume. It probably contains information about...
Copy PolitiFact’s approach to building trust with casual users
Something we remind newsrooms of often is that the majority of people who interact with your news...
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Research
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Resources
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