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New research: How AI disclosures in news help — and also hurt — trust with audiences
News consumers are skeptical, uncomfortable and worried about AI, and many people bring those...
Trusting News AI Resource: Use these questions to see what your news consumers think about AI
You should base your decisions about how to talk about your AI work on what will be helpful to the...
Trusting News AI Resource: Spotting and disclosing AI in news content you don’t control
News consumers overwhelmingly say they want the use of AI to be disclosed. But sometimes you might...
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Newsroom case studies
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Trust Tips newsletter
Ask sources what they are afraid you might get wrong
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Build trust with your newsletter by sharing your mission and goals
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Talk about your ownership and funding
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Research
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Resources
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