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Disclose AI use (even if it hurts trust)
We’re excited to share we have new research about how audiences are responding to AI use in news....
Engage with your audience before, during and after you use AI
We’re excited to share we have new research about how audiences are responding to AI use in news....
AI Resource: Sample language to include in AI use disclosures
Research shows news consumers want to know when AI was used in news. When asked what they want to...
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Newsroom case studies
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Trust Tips newsletter
Copy these ways to tell the story of your team
Your journalists can be your strongest trust-building asset, especially if your audience gets to...
Talk about how reporters are surprised by what they learn
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. A common...
Address immigration rumors in your community
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Many...
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Research
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Resources
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