Most recent posts
New research: How AI disclosures in news help — and also hurt — trust with audiences
News consumers are skeptical, uncomfortable and worried about AI, and many people bring those...
Trusting News AI Resource: Use these questions to see what your news consumers think about AI
You should base your decisions about how to talk about your AI work on what will be helpful to the...
Trusting News AI Resource: Spotting and disclosing AI in news content you don’t control
News consumers overwhelmingly say they want the use of AI to be disclosed. But sometimes you might...
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Newsroom case studies
If you let your readers in on your process, they might just surprise you
This post was written by Newsroom partner Jennifer Hefty. Most of us have heard the chorus. You...
Here’s what a newsroom survey reveals about the public’s confusion, frustration and trust
There’s a lot of public confusion around how we as journalists do our job. But the good news is...
We changed our approach to using mug shots online and on-air then told our community why
Last summer as part of our station’s efforts to examine our policies — especially when it comes to...
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Trust Tips newsletter
Rethink some word choices to be more hearable
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. At a...
Explain where story ideas come from
When journalists ask the public for feedback, one question just about always appears on the list...
Copy these ways to tell the story of your team
Your journalists can be your strongest trust-building asset, especially if your audience gets to...
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Research
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Resources
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