Trusting News offers a database of great ways newsrooms are building trust with their audiences. Our research has identified specific techniques for building trust, and we’ve categorized these approaches to organize the database.
Many of these examples are from newsrooms we partner and work with regularly; however, some are not directly connected to Trusting News work but exemplify strategies we recommend.
If you’re up for a deep dive, visit our complete database for even more examples. And we’d love to see what you’re up to! If you’d like to submit a new example for the database, we invite you to fill out this form.
Need help navigating the database? Watch this step-by-step video tutorial.
We’re continually adding to and updating this database with new examples, and examples from our previous database. We recommend bookmarking this page and checking back regularly!
If you’d like to submit an example to our database, click here or use the below form.
See our strategies in action
These case studies from our newsroom partners dive deeper into how they implemented trust-building strategies into their journalism.
How newsrooms can better explain (and sometimes edit) wire coverage while being transparent with their audiences
If you’re a journalist who has faced criticism about national coverage published in your new...
How a large global newsroom is building trust using video, surveys, Facebook and more
It may sound simple enough: Tell your audience who you are and what you value. But for some...
How one investigative news team explained their goals, mission and reporting process
We know from user research that news consumers value depth. We also know that people say...
Build trust with your photos and videos
When journalists tell stories through visuals, there are a lot of options for where to turn. There...
Here’s what people with low trust in news learned attending a morning TV news meeting
At Trusting News we know audiences notice what stories get covered by news organizations...
What PolitiFact learned about making money and earning trust
When journalists practice transparency around their processes, their goals and their values, news...
Polarizing, oversimplified reporting causes mistrust. Let’s work on that.
Journalists’ use of catch-all phrases, generalized descriptions and labels can make people feel...
How listening to the community transformed this Charlotte newsroom
Engagement has continued to become more of a priority in newsrooms over the last few years, and...
If you let your readers in on your process, they might just surprise you
This post was written by Newsroom partner Jennifer Hefty. Most of us have heard the chorus. You...