Trusting News offers a database of great ways newsrooms are building trust with their audiences. Our research has identified specific techniques for building trust, and we’ve categorized these approaches to organize the database.
Many of these examples are from newsrooms we partner and work with regularly; however, some are not directly connected to Trusting News work but exemplify strategies we recommend.
If you’re up for a deep dive, visit our complete database for even more examples. And we’d love to see what you’re up to! If you’d like to submit a new example for the database, we invite you to fill out this form.
Need help navigating the database? Watch this step-by-step video tutorial.
We’re continually adding to and updating this database with new examples, and examples from our previous database. We recommend bookmarking this page and checking back regularly!
If you’d like to submit an example to our database, click here or use the below form.
See our strategies in action
These case studies from our newsroom partners dive deeper into how they implemented trust-building strategies into their journalism.
How to engage and reach new audiences with postcards and snail mail
Listening is a crucial component when it comes to building new audiences. We have research...
Journalists from around the world are creating products to create transparency and build trust with their communities
Through the Leap innovation training program, The International Center for...
Research insights: What we learned testing an anti-polarization checklist with news consumers
This post was written by Trusting News research partners Joshua...
Advice from journalists: Why and how we’re depolarizing our news
At Trusting News we wanted to see how journalists would feel after committing to using a...
Advice from journalists: Why we’ve invested in listening to people who don’t trust us
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter...
Define and share your mission for covering the election
This post will continue to be updated with new examples. Does your audience know about your goals...
How journalism students are using audio boxes to explain their reporting process
At Trusting News, one of the key strategies we help newsrooms with is explaining their reporting...
Why the Keene Sentinel disabled commenting on certain Facebook posts
It’s all too common for comment sections connected to news stories — on their own platforms and on...
Telling our story can have an impact on our bottom line
The work of journalists is telling other people’s stories. It’s what we do every day. Why then are...