Helping journalists earn news consumers’ trust
Follow along as we demystify trust in news and empower journalists to demonstrate credibility and actively earn trust.
Journalists, we have to stop assuming people understand the mission, ethics and processes behind our work. We can’t let ourselves get lumped in with perceptions of “the media.” Instead, we need to actively work to earn trust from our communities by telling them why we’re worthy of their time, trust and support.
At Trusting News, we identify things news audiences don’t understand about how journalism works and use engagement and transparency strategies to rebuild trust. We look for opportunities to demonstrate credibility by explaining news processes, coverage goals and journalism ethics.
Start earning trust
Not sure where to begin? See how we can help your newsroom take steps to earn your users’ trust.
Trust 101 course
Trust Tips newsletter
Sign up to receive a weekly trust tip in your inbox, and see what we’ve written about so far.
A Road to Pluralism
Our initiative “A Road to Pluralism” aims to help journalists strengthen trust across the political spectrum to bridge divides, foster productive conversations and fuel open-mindedness.
Learn more about our goals and plans here.
Get access to our latest handouts and other quick-access tools on our new Resources page.