Trust Tip 82: If your coverage is nonpartisan, explain and defend that

Many of you probably get accused of having a liberal bias — of publishing more “negative” content about conservative politicians and of reporting more favorably on progressive ideas and candidates. I’m guessing you probably want your audience to know you work hard to be fair. And I am guessing you stand behind your coverage. If so, where’s your evidence? Remember, it’s reasonable for news consumers to be frustrated by partisan information, overwhelmed with choices and confused about what news to trust. It’s laudable for them to ask you to provide evidence of your credibility. Their skepticism and caution are appropriate. More from this edition can be found here and to receive the tips in your inbox each week click here.
mollie@trustingnews.org | + posts

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at mollie@trustingnews.org and on Twitter @molliemuchna.

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