Tampa Bay Times explains how coronavirus affecting paper’s bottom line

Published on March 30, 2020March 30, 2020 by Mollie Muchna | Reading Time: < 1 minute

When announcing Tampa Bay Times was cutting back to printing twice a week, publisher Paul Tash wrote a straight-forward column explaining how the coronavirus spread has negatively impacted the paper’s funding and what they were doing to counter a loss in advertising revenue. “In the last two weeks, retailers have canceled more than $1-million in advertising they had already scheduled. Until ad revenues recover, we must sharply reduce the costs of producing and delivering an edition in print,” Tash wrote. “For more than a century, the Times has been an advocate for this community, in good times and bad. Now this region faces steep new challenges, and we feel them keenly at your newspaper.”

Mollie Muchna

mollie@trustingnews.org | + posts

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at mollie@trustingnews.org and on Twitter @molliemuchna.