Community Impact wanted to make sure its users understood how it was approaching primary election season. In a post on their website, they stressed how they will be reaching out to all candidates in contested races and would not be endorsing candidates. They also shared which races they would be covering. This post did not inspire negative comments from users, something that is rare for a political story.
A journalist at the Community Impact newspaper group used Twitter to talk about the news organization’s mission and explain journalism. The journalist used a personal account to share the information in a Twitter thread. He discussed how they work to be accurate in their reporting and offered to answer any questions people have about the news organization’s coverage or journalism in general.
To explain how they gather information and fact-check the information they receive, the Community Impact Newspaper group wrote a story for their website. The story focused on a recent article about opioid abuse and discussed how they try to balance opinions and viewpoints published in their news content.
Balanced reporting can happen over time, but readers don’t always see the full breadth of your coverage. An editor’s note can draw attention to the wide variety of sources you’ve interviewed—and highlight your promise to keep sharing a range of perspectives.
