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Engage with your audience before, during and after you use AI
We’re excited to share we have new research about how audiences are responding to AI use in news....
AI Resource: Sample language to include in AI use disclosures
Research shows news consumers want to know when AI was used in news. When asked what they want to...
New research: How AI disclosures in news help — and also hurt — trust with audiences
News consumers are skeptical, uncomfortable and worried about AI, and many people bring those...
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Newsroom case studies
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Trust Tips newsletter
Ask sources what they are afraid you might get wrong
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Build trust with your newsletter by sharing your mission and goals
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Talk about your ownership and funding
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Research
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Resources
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