Explaining mission, purpose on subscription page

Staff at The Day used strong language on their subscription page to explain who they are and what they stood for. They reminded readers that their journalists live, shop and play in the same community. They also shared some basic information about the paper’s funding.
mollie@trustingnews.org | + posts

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at mollie@trustingnews.org and on Twitter @molliemuchna.

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