Trusting News offers a database of great ways newsrooms are building trust with their audiences. Our research has identified specific techniques for building trust, and we’ve categorized these approaches to organize the database.
Many of these examples are from newsrooms we partner and work with regularly; however, some are not directly connected to Trusting News work but exemplify strategies we recommend.
If you’re up for a deep dive, visit our complete database for even more examples. And we’d love to see what you’re up to! If you’d like to submit a new example for the database, we invite you to fill out this form.
Need help navigating the database? Watch this step-by-step video tutorial.
We’re continually adding to and updating this database with new examples, and examples from our previous database. We recommend bookmarking this page and checking back regularly!
If you’d like to submit an example to our database, click here or use the below form.
See our strategies in action
These case studies from our newsroom partners dive deeper into how they implemented trust-building strategies into their journalism.
Here’s what a newsroom survey reveals about the public’s confusion, frustration and trust
There’s a lot of public confusion around how we as journalists do our job. But the good news is...
We changed our approach to using mug shots online and on-air then told our community why
Last summer as part of our station’s efforts to examine our policies — especially when it comes to...
‘More complete and relatable:’ What research finds about how a TV newsroom can earn trust on air
At Trusting News, we’re often asked by newsrooms how we know our strategies work. And it’s an...
I do Q&As with viewers on Facebook, and here’s why it’s worth it
Ask Me Anything. That last word is a little daunting — especially if you are a newsroom leader....
Investigative team’s “trust nuggets” inject transparency into long stories
One thing journalists have gotten better about over the years is writing “behind the story” pieces...