Building on the success of our first AI newsroom cohort, this second cohort will test in-story disclosure language directly with audiences.
Deadline extended: Join our next AI cohort (includes $2,000 stipend)
We’re thrilled to share an exciting opportunity to participate in Trusting News’ latest initiative, focused on transparency around AI use in journalism.
Supported by a grant from the Patrick J. McGovern Foundation, this program will explore how in-story disclosures about the use of AI can foster trust with audiences.
Building on the success of our first AI newsroom cohort, which helped create the AI Trust Kit, this second cohort will test in-story disclosure language directly with audiences. Apply here by Jan. 15.
Participating newsrooms will lead the way in shaping how transparency can strengthen trust in journalism.
Details
- Who: 10 newsrooms, with teams of 2–3 participants from any role involved in AI decision-making (freelancers not eligible).
- What: $2,000 stipend per newsroom upon completion.
- When: Feb. 3 — April 30, 2025.
- Commitment: 3 – 5 hours per week per team, weekly one-hour sessions, and management approval required.
Key requirements:
- Use AI in at least 10 stories during the cohort.
- Attach in-story surveys or feedback methods to disclosures.
- Share audience response data with Trusting News.
Have questions? Watch this Q&A or email Lynn Walsh: Lynn@TrustingNews.org.
Register now: How should journalists talk about how they use (and don’t use) AI?
Join us for a free training at 4 p.m. ET, Tuesday, Jan. 14 to discuss how newsrooms can disclose their use of AI in ways that build trust and demonstrate ethical practices.
In this training, we’ll share research insights and practical strategies for crafting AI policies, engaging your community and modeling responsible AI use. Find more details about the training and register here.
At Trusting News, we learn how people decide what news to trust and turn that knowledge into actionable strategies for journalists. We train and empower journalists to take responsibility for demonstrating credibility and actively earning trust through transparency and engagement. Learn more about our work, vision and team. Subscribe to our Trust Tips newsletter. Follow us on Twitter and LinkedIn.
Assistant director Lynn Walsh (she/her) is an Emmy award-winning journalist who has worked in investigative journalism at the national level and locally in California, Ohio, Texas and Florida. She is the former Ethics Chair for the Society of Professional Journalists and a past national president for the organization. Based in San Diego, Lynn is also an adjunct professor and freelance journalist. She can be reached at lynn@TrustingNews.org and on Twitter @lwalsh.
