Using a Pro/Con List to Highlight Balanced Coverage

WCPO created a pro/con pull-out box on their website for a story to clearly show users both sides of a tax issue. By making it look different on their website they were able to drive users attention to it. The story outperformed in metrics compared to normal metrics for stories like this.
WCPO created a pro/con pull-out box on their website for a story to clearly show users both sides of a tax issue. By making it look different on their website they were able to drive users attention to it. The story outperformed in metrics compared to normal metrics for stories like this.
lynn@trustingnews.org | + posts

Assistant director Lynn Walsh (she/her) is an Emmy award-winning journalist who has worked in investigative journalism at the national level and locally in California, Ohio, Texas and Florida. She is the former Ethics Chair for the Society of Professional Journalists and a past national president for the organization. Based in San Diego, Lynn is also an adjunct professor and freelance journalist. She can be reached at lynn@TrustingNews.org and on Twitter @lwalsh.

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