WCPO Halloween too soon

What does your audience want to talk about? How can you tap into their outrage, pride or excitement?
Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. How can you tap into their outrage, pride or excitement?
joy@trustingnews.org | Website | + posts

Director Joy Mayer (she/her) founded Trusting News in 2016 after a 20-year career in newsrooms and teaching. She spent 12 years at the Missouri School of Journalism, where she created an audience engagement curriculum and a community outreach team in the newsroom of the Columbia Missourian and also taught web design and print design. She lives in Sarasota, Florida, and can be reached at joy@TrustingNews.org or on Twitter @mayerjoy.

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