Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Live video Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Still image Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Comment interaction, Still image Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post
Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Live video Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Still image Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Comment interaction, Still image Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post
Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Live video Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Still image Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Comment interaction, Still image Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Live video Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Still image Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Comment interaction, Still image Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Live video Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Still image Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Comment interaction, Still image Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post
Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Live video Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Still image Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Comment interaction, Still image Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post
Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Still image Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Comment interaction, Still image Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post
Theme: Engage authentically• Strategy: Share yourselves and your process Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Comment interaction, Still image Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post
Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post
