Trusting News

Helping journalists earn news consumers’ trust

Themes:

Who are the Journalists?
- Journalists' community investment

Newsroom:
The Coloradoan

CO curious — When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process.

CO curious — When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process.

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Themes:

Who are the Journalists?
- Journalists' credibility

Newsroom:
The Coloradoan

CO experience — Explicitly state what gives your brand or your staff members credibility.

CO experience — Explicitly state what gives your brand or your staff members credibility.

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Themes:

KLRU baseball — What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement?

KLRU baseball — What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement?

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Themes:

KLRU LBGTQ video — What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement?

KLRU LBGTQ video — What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement?

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Themes:

Newsy periods — When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic.

Newsy periods — When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic.

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