AI Literacy
People have mixed feelings about artificial intelligence. Many are skeptical, worried or distrustful of AI — and journalists are increasingly working to use these tools without undermining audience trust.
Many audiences also still lack a clear understanding of how AI works — and say they would welcome journalists to help educate them about it.
Our recent research shows journalists sharing basic AI literacy content with their audience has real impact: Not only did people respond saying they found the content useful and wanted more of it, a slight majority reported increased trust in the news organization after viewing just one AI literacy example.
In this new AI Literacy Trust Kit, you’ll find resources to help you replicate this work by:
- Listening to what your audience wants to know about AI
- Sharing AI literacy content
- Hosting an AI literacy event
AI literacy content helps communities feel informed and it strengthens trust in your newsroom as a credible source on AI and everyday news.
This work was supported by a grant from the Patrick J. McGovern Foundation. Since 2024, Trusting News has been exploring how journalists can use AI in ways that maintain or even build trust with their audiences. What we found is the public overwhelmingly wants journalists to disclosure the use of AI. Check out more about how journalists can do this in our AI Trust Kit on disclosures.
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Trusting News: About Us
We inspire and empower journalists to evolve their practices in order to actively earn trust.
Trusting News inspires and empowers journalists to take responsibility for demonstrating their credibility and actively earning trust. We equip journalists to listen and engage with humility and to explain their integrity through day-to-day transparency. We use research-backed, newsroom-tested strategies to support journalists in building a better relationship with the people they aim to serve. We work in a continual cycle of research, learning and sharing to make sure the work evolves.