Does your community value your journalism? Are you seen as a reliable resource, a fair provider of information and a reflection of community priorities? If not, what are you doing about it?
It’s no longer enough just to do good journalism and hope it gets noticed, respected and funded. Journalists must work to actively demonstrate credibility and earn their community’s trust.
The Trusting News team has designed a five-week online course that will give you research-backed strategies for earning trust in the course of your work. And thanks to grant funding, the course is totally free for now.
- a better understanding of what leads to mistrust (in general and specifically for their own newsrooms)
- techniques for combating misassumptions and responding to criticism
- an action plan for proactively describing the mission, values and processes of their journalism to their audiences
- coaching on how to get buy-in for the new ideas they’ll be pitching to their bosses and colleagues
This class is 100% remote and is facilitated through live video classes, video recordings, a Slack workspace and a few assignments. Instructors are members of the Trusting News team. Give us a few hours a week for five weeks, and we’ll coach you while you craft a plan for your newsroom. No matter what your role is in your organization, you’ll come away with concrete strategies you can use right away. We’ll support you as you flesh out a project you’ll execute yourself or prepare a pitch for your bosses.
Questions? Email info@TrustingNews.org.