Trust 101 online course

Does your community value your journalism? Are you seen as a reliable resource, a fair provider of information and a reflection of community priorities? If not, what are you doing about it?

It’s no longer enough just to do good journalism and hope it gets noticed, respected and funded. Journalists must work to actively demonstrate credibility and earn their community’s trust.

The Trusting News team offers a course that will give you research-backed strategies for earning trust. And thanks to grant funding, the courses are totally free for now.

Participants get:

  • A better understanding of what leads to mistrust (in general and specifically for their own newsrooms)
  • Techniques for combating misassumptions and responding to criticism
  • An action plan for proactively describing the mission, values and processes of their journalism to their audiences
  • Coaching on how to get buy-in for the new ideas they’ll be pitching to their bosses and colleagues

These classes are 100% remote and are facilitated through live video classes, video recordings, a Slack workspace and a few assignments. Instructors are members of the Trusting News team.

We offer classes for both journalists and educators. We also offer a class that focuses on earning trust with communities of color. In all three classes, we’ll coach you while you craft a plan for your newsroom or teaching. No matter what your role is in your organization, you’ll come away with concrete strategies you can use right away.

We do not have any open applications at this time. Fill out this form to be alerted when we open our next class. Questions? Email

Looking for training now? We have a new self-paced class that is a partnership with Poynter’s NewsU: How Any Journalist Can Earn Trust.