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Trusting News

Helping journalists earn news consumers’ trust

Themes:

Ethics and values
- Brand mission and story
- Community investment

Why news matters

Newsroom:
Fresno Bee

What do you stand for? Can you boil it down? And do you share it with your community (in ways other than hoping they’ll find it on your website)?

Fresno bee advocate

What do you stand for? Can you boil it down? And do you share it with your community (in ways other than hoping they’ll find it on your website)?

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Themes:

Fresno reporter local spirit

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Themes:

Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. — Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Also, explicitly state what gives your brand or your staff members credibility.

Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. — Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Also, explicitly state what gives your brand or your staff members credibility.

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Themes:

A Plus nature — What do you hope your stories help people do? Make an image out of it.

A Plus nature — What do you hope your stories help people do? Make an image out of it.

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Themes:

A Plus music

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Themes:

A Plus happy today — What do you hope your stories help people do? Make an image out of it.

A Plus happy today — What do you hope your stories help people do? Make an image out of it.

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Themes:

A Plus positivity key

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Themes:

A Plus your happiness

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Themes:

Ethics and values
- Community investment

The Enid newsroom has a story to tell about how long the paper has been a part of the community’s life.

Enid newspaper history The Enid newsroom has a story to tell about how long the paper has been a part of the community’s life.

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Themes:

Enid make a difference

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Themes:

Enid animal videos

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Themes:

Enid newsroom pic

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Themes:

Enid we appreciate you

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Themes:

Engaging with Users
- Comments

Who are the Journalists?

Journalists are People Too

Newsroom:
Newsy

Newsy women 2 — Demonstrate how your values reflect your mission or your relationship to your community.

Newsy women 2 — Demonstrate how your values reflect your mission or your relationship to your community.

Themes:

STL old breakfast — Demonstrate your commitment to and relationship with your community.

STL old breakfast — Demonstrate your commitment to and relationship with your community.

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Themes:

STL Blues local

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Themes:

STL thing to do no link

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Themes:

Who are the Journalists?
- Journalists are People Too
- Journalists' credibility

Newsroom:
St. Louis Magazine

STL staff photo — Point out your staff members’ expertise.

STL staff photo — Point out your staff members’ expertise.

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Themes:

RNS variety

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Themes:

RNS messy — Point out your staff members’ expertise.

RNS messy — Point out your staff members’ expertise.

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Themes:

RNS awards

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Themes:

RNS globe

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Themes:

RNS atheism

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Themes:

RNS Malala — Demonstrate how your values reflect your mission or your relationship to your community.

RNS Malala — Demonstrate how your values reflect your mission or your relationship to your community.

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Themes:

CO questions

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Themes:

CO scholarships — Demonstrate how your values reflect your mission or your relationship to your community.

CO scholarships — Demonstrate how your values reflect your mission or your relationship to your community.

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Themes:

CO churchill

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Themes:

CO flames

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Themes:

Who are the Journalists?
- Journalists' credibility

Newsroom:
The Coloradoan

CO experience — Explicitly state what gives your brand or your staff members credibility.

CO experience — Explicitly state what gives your brand or your staff members credibility.

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