To better respond to users submitting feedback WCNC assigned specific roles to its journalists. Web producers were assigned to respond to Facebook messages and news managers respond to viewer emails. This has allowed the newsroom to address specific questions and concerns and has led to “exclusive” content & stories for WCNC.
WCNC does not normally air the raw footage of officer-involved shootings but after reviewing the body camera footage and discussing it internally, they decided to air portions of video from obtained from local police. Since this was something their users may not be used to seeing, they wrote a story on their website about their decision to air the video and how they came to their decision.
