Start here, with these newsletter editions:
- Make listening part of your newsroom routine
- Quit asking for “feedback” and “story ideas”
- How to inject transparency into daily coverage
- Explain what you do — and don’t — cover
- If you strive for fairness, tell your audience
- Acknowledge when you mess up
And check out this recent series on our latest AI research:
- Engage with your audience before, during and after you use AI
- Disclose AI use (even if it hurts trust)
- Go beyond AI use disclosures and policies to build trust
- Demystify AI for your community
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Our Trust Tips newsletter provides one actionable tip for earning trust each Tuesday.
Below you’ll find some highlights from our newsletter archives. For more, see a list of our latest newsletter editions or browse our entire newsletter archive.
Latest newsletter editions
Copy PolitiFact’s approach to building trust with casual users
Something we remind newsrooms of often is that the majority of people who interact with your news...
Use viral photos as a chance to explain visuals
Lots of people question whether the images they see online are real or not. These concerns are not...
How journalists can better understand, confront news avoidance
As journalists, we’re providing a service we think of as a public good. We believe we’re offering...