Milwaukee Journal Sentinel uses Instagram to explain shooting coverage

After two back-to-back shootings in Kenosha that garnered national attention, the Milwuakee Journal Sentinel wrote a column answering reader questions and explaining it’s reporting process, including why they didn’t report on the criminal record of the victims involved in both situations. “Our natural instinct as journalists is to report what we know. But that instinct has to be tempered by the demands of accuracy and fairness,” the column read. “Sometimes we must wait until we can independently verify a detail to ensure its accuracy. Other times, certain details aren’t relevant to what’s being reported, whether true or not, and including them might color a story unfairly.” The newsroom also posted the column in a Q&A style format on its Instagram page, gaining more than 1,000 likes and dozens of comments thanking the paper for its thoughtful coverage.
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Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at mollie@trustingnews.org and on Twitter @molliemuchna.

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