Advertising and Funding

These examples explain how money interacts with the news business, and how newsrooms can communicate about these necessities with their audiences. Some examples include: 

Advertising and Sponsored Content • Donations, Subscriptions or Memberships • News outlet’s financial investment in community • Ownership and Corporate Structure • Paywalls

See a few stand-out examples in this gallery, and scroll down for a longer list to get inspired. 

“ADVERTISING AND FUNDING” HIGHLIGHTS

The Coloradoan talked about funding with their audience, explaining how vital subscriptions are to the survival of the newsroom by giving a real breakdown of where revenue comes from. 

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When the paywall was lowered on its website, the Christian Science Monitor explained the changes to their audience, as well as the reasoning behind it. 

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KCRG used the viral, controversial Sinclair Broadcasting video as a jumping off point to talk about their own ownership. 

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The Day’s staff created personal videos talking about their work and asking for audience support during pandemic. 

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NPR shared it’s ethics around funding and keeping editorial independence while reporting on Amazon, a company that financially supports the station. 

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The Ogden Standard-Examiner used a Q&A on Facebook to explain why it was making changes to the printed product due to funding. 

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