These examples explain how money interacts with the news business, and how newsrooms can communicate about these necessities with their audiences. Some examples include:
Advertising and Sponsored Content • Donations, Subscriptions or Memberships • News outlet’s financial investment in community • Ownership and Corporate Structure • Paywalls
See a few stand-out examples in this gallery, and scroll down for a longer list to get inspired.
Looking for additional help on how to implement similar ideas in your newsroom? Check out our Funding Trust Kit.
“ADVERTISING AND FUNDING” HIGHLIGHTS
AfroLA publicly lists all of its sources of revenue and links to them from their new About page, specifically naming fellowships and grants the newsroom received.
When the paywall was lowered on its website, the Christian Science Monitor explained the changes to their audience, as well as the reasoning behind it.
KCRG used the viral, controversial Sinclair Broadcasting video as a jumping off point to talk about their own ownership.
Outlier Media clearly labels its sponsored content and explains what this content is and that it’s not edited by newsroom staff.
NPR shared it’s ethics around funding and keeping editorial independence while reporting on Amazon, a company that financially supports the station.
In an opinion column,LINK nyk shared their overall budget for 2024 and then broke it down by revenue and income.