These examples show how newsrooms have highlighted the experiences and personalities of their journalists. By highlighting their expertise, they are working to demonstrate the credibility of their journalists and their newsrooms. Some examples include:
Journalists are people too • Journalists’ community investment • Journalists’ credibility
See a few stand-out examples in this gallery, and scroll down for a longer list to get inspired.
Looking for additional help on how to implement similar ideas in your newsroom? Check out the below resources.
“WHO ARE THE JOURNALISTS?” HIGHLIGHTS
Reporter Halle Parker at Verite News introduced herself on Instagram, sharing her credentials, her beat and photos of herself reporting. She also invites people to connect by sharing their healthcare experiences with her.
The Minnesota Star Tribune have newsletter blurbs that highlight who their journalists are. In these “Who we are” blurbs, the reporter talks about their mission, beat, and some other facts about why they chose to live in Minnesota.
The Atlanta Journal-Constitution created an About page that explained the paper’s mission, ethics code, as well as how users could contact the newsroom.
Staff the Keene Sentinel used Instagram stories to document what their day-to-day job looked like, sharing everything from getting coffee and checking emails in the morning, to going to court to gather documents and taking people behind the scenes of newsroom planning meetings.
The New York Times started include “enhanced bylines” on some of it’s reporting. These bylines tell users more behind the scenes information about the journalist and how the reporting process looked.
KPRC created online profiles for each of the station’s reporters that included the reporter’s credentials, as well as highlighted their personality, inviting people to get to know them as real people.