Ethics and values
6am publishes plan for covering election
Grand News Source guiding principles
Capitol Times People’s Agendas
Milwaukee Journal Sentinel uses Instagram to explain shooting coverage
Tennessean fact-checks local TV station
CPR’s guide for covering 2020 elections
News Tribune note about election coverage
Austin Statesman’s contact page
Colorado Sun explains approach to 2020 election coverage
Deseret News explains anonymous sources policy
WCPO explains coverage decisions
Tulsa journalists defend their work
Trust Tip #86: Provide support (not anxiety) during elections
Rivard Report About Us page
KBOO about page
WCPO explains how political advertising works
Trust Tip 80: Explain how political advertising works
Crosscut transparent about trust, diversity efforts
Wirecutter explains removing outdated information
Trust Tip 74: Explain why a story is being done and encourage audience participation
Coloradoan explains bias toward facts
Community Impact Newspaper explains reporting process
Trust Tip 73: Learn how people perceive your election reporting
KING 5 anchors discuss inter-racial friendship
LAist provides synthesized information about coronavirus
Florida Today explains validity of SpaceX photo
WCPO shares station’s commitment to community
News 5 Cleveland explains why station doesn’t report scanner traffic
News 5 Cleveland explains breaking news policy
ProPublica explains decision behind publishing graphic video
PolitiFact explains fact-checking process
Indiana Daily Student explains protest photo policy
WCPO responds to viewer complains on air
Philadelphia inquirer owns up to headline mistake
Weather channel explains how ownership affects coverage
Guardian explains mission, asks for support
AJC explains approach to covering big story
WJXT4 explains reporting process, mission
Trust Tip #71: Acknowledge what you don’t know
NewsChannel 5 shows transparency admitting bias in Facebook posts
Philadelphia Inquirer explains newsroom processes
KPRC newsroom policy on President Trump press conferences
Trust Tip #70: Acknowledge when you mess up
Trust Tip 69: Share your humanity while reporting on protests
WEWS combats misinformation about COVID-19 deaths
WLNS reporting on suicide
ProPublica transparency around fair news
Herald and Review newsroom handout
USA TODAY policy graphic border photo
WCPO cuts back use of mugshots
Vox support plea for explanatory journalism
SF Chronicle reporting process explainer
Trust Tip 64: Disclose stimulus funds and explain the ethics involved
WCPO explains how their COVID-19 coverage different from competitors
WJXT4 explains beach visuals during COVID-19 aren’t altered
Milwaukee Journal Sentinel explains visuals aren’t altered
Trust Tips 63: Demonstrate that your visuals aren’t manipulated
San Fransisco Chronicle uses explain your process boxes
Salem Reporter explains reporting process
PA Post explains story selection process
Levittown Now explains reporting process
The Oklahoman explains reporting process, story selection
Globe and Mail adds explain your process boxes
The Echo addresses possible conflict of interest
Pinckneyville Press asks community for support
San Fransisco Chronicle explains anonymous sources
How the San Fransisco Chronicle cover candidates
AJC focuses on solution-based opinion content during coronavirus
Caller-Times explains coverage
WEWS coronavirus explainer
Reporter shows breadth of journalism on Twitter
WTXL shuts down mugshots page
NPR creates searchable ethics handbook
NPR creates accuracy checklist for reporters
Globe and Mail’s policy for anonymous sources
Herald and Review uses Twitter thread to highlight best journalism
Globe and Mail shares Editorial Code of Conduct
Cronkite Student Media gives users behind-the-scenes look
Buzzfeed shares mission with coronavirus coverage
Trust Tip 61: Do these four things right now to show you are trustworthy
Trust Tip 60: Don’t let political squabbles dominate COVID-19 coverage
WCPO shows breadth of journalism with Acts of Kindness series
Arizona Daily Star explains how COVID-19 coverage affects bottom line
Coloradoan explains missions, goals with COVID-19 coverage
Virginian-Pilot highlights solutions, community resources during coronavirus outbreak
Tennessean adapts coverage during COVID-19 pandemic
Guardian adds editor’s note about how newsroom covering coronavirus
Bozeman Chronicle explains changes during COVID-19 outbreak
Bangor Daily News shares mission, goal for coronavius coverage
Columbia Dispatch shares mission surrounding coronavirus coverage
WCPO share goals, mission surrounding coronavirus coverage
San Fransisco Chronicle talks to subscribers about covering Coronavirus
Christian Science Monitor asks for audience feedback during COVID-19 outbreak
WCPO explains changes to newsgathering with coronavirus
WMAR explains Coronavirus reporting process, asks for feedback
WEWS explains Coronavirus coverage
Coloradoan shares mission during Coronavirus outbreak
Caller-Times shares mission, goals, process
Trust Tip 56: With coronavirus coverage, make your purpose clear
Trust Tip 55: Use a survey to solicit questions and feedback
Trust Tips 53: Share your ethics and corrections policies
Trust Tip 52: Share your history, mission and values
Trust Tip 51: Let’s create an effective “About Us” page
Trust Tip 48: Equip journalists to respond to attacks on their credibility
Burlington Free Press explains anonymous sources
Entercom shares mission statement, core principles with audience
Corpus Christi Caller-Times uses editor’s note for transparency with opinion piece
Trust Tip 46: Build transparency into investigative pieces
Trust Tip 45: Show how your staff covers big news
KPCC/LAIST ‘How we’re reporting on this’
Tennessean shows community investment
Gazette content removal policy
Annenberg Media’s full disclosure series explains newsroom processes
Annenberg Media explains anonymous sources
KPRC crime guidelines
Trust Tip 44: Use newsletter A/B testing to test trust strategies
KPCC/LAist publishes reporter mission statements
USA TODAY responds to reader feedback
The State shares guide when reporting on suicide
Trust Tip 42: Remind your audience news is more than politics and crime
Caller Times labels opinion, watchdog content
Grady Newsource publicly posts guiding principles, ethics policy
Explaining mission, purpose on subscription page
Trust Tip 41: Have a clear policy about unpublishing stories
Trust Tip 40: Explain where opinion content comes from
Trust Tip 39: Use plain English in your disclosure statements
Trust Tip 38: Invest in getting buy-in from your newsroom
Trust Tip 35: Make your contact information truly accessible
Trust Tip 34: Explain your role as a watchdog
Trust Tip 33: If you get something wrong, explain yourself
Trust Tip 31: When you’re right and other news outlets are wrong, tell your audience
Trust Tip 23: Create an Ethics Landing Page
Trust Tip 22: If you publish a graphic image, explain why
Trust Tip 21: Create a handout about your newsroom
Today’s trust tip: Make it clear that you report on solutions, not just problems
Trust Tip 11: Explain how breaking news works
Trust Tip 9: Talk about your ownership
Discussing Use of Anonymous Sources on Twitter
USA TODAY Discuss Covering Mass Shootings
Using a Newsletter to Highlight Solutions Journalism
Using Facebook to Highlight Solutions Journalism
Using Twitter to Highlight Solutions in Your Journalism
Focusing on Solutions at Alaska Public Media
Trust Tip 8: Explain how you cover suicide
Trust Tip 6: Explain your use of anonymous sources
Trust Tips 2: Explain how you decide which stories to cover
Trust Tips 1: Ask how you could better earn trust
Creating an Internal Comment Guide for Newsroom
Updating an About Section
Inviting Students into the Newsroom
Reminding Your Audience You Want Their Help
Share Contact Information on All Platforms
Encouraging Civic Responsibility by Registering People to Vote
Video: How to Submit a Letter to the Editor
Explaining Comment Policies
Explaining Your Election Coverage Mission
Breaking Down a Story by Sharing Who You Talked To
Highlighting Variety of Coverage Online
Creating Story Pages Online to Link Coverage
Looking at Bias and Asking for Feedback
Sharing Mission and Explaining Journalism with Tweets
Sharing Your News Mission
Do you Trust Us?
Creating Community by Creating a Facebook Group
Explaining Crime Coverage Decisions
Explaining Coverage Decisions with Editors Note
Celebrate Your Journalism
Explaining Coverage Decisions Using Facebook
Responding to Critical Comments on Facebook
Using Historic Photos to Show History in Community
Asking Users What Local Stories They Want Covered
Adding Context to a Story Using Twitter
Sharing Your History Using Facebook Story (About) Feature
Relating to Users Through Facebook
Speaking Out Against “Fake News”
Highlighting Award-Winning Journalism Using Facebook
Explaining Coverage on Divisive Issues Jefferson City
Highlighting Award-Winning Journalism Using Twitter
Explaining Your News Process Using Facebook Live
Using Crowdsourcing and Facebook to Connect the Community
Connecting to the Community by Sharing Local History
Using Facebook to Answer Questions About News Process
Explaining Ownership Structure Using Facebook
Using Twitter to Share How You Work to Earn User Trust
Anticipating Negative Feedback and Addressing it Directly
Discussing your Commitment to Earning User Trust
Discussing Your Core Beliefs
Sharing Your Approach to Trust
Highlight Community Connection
Talking ownership and ethics at KCRG
Explaining News Coverage Decisions: School Threats
Explaining News Coverage Decisions: Suicides
Sharing Your Ethics Policy
Sharing your Commitment to Following Stories
Explaining your Ethics Policy
Clearly Identifying and Sharing Community Guidelines for a Facebook Group/Page
Explaining Opinion Coverage
Explaining Opinion Coverage Using Facebook Live
Responding to Criticism and Explaining Breaking News
Asking for Feedback Using Facebook Comments
Explaining How you Find Sources
Explaining Story Selection in a Newsletter
Explaining Reporting Process in TV PKG
Being Honest About Holes in News Coverage
Explaining Coverage Decisions: Political Coverage
Explaining Coverage Decisions on Facebook: Crime
Explaining Coverage Decisions: Crime
Creating and Sharing Community Guidelines on Facebook
Responding to Critical Facebook Comments
Adding Context to Reporting Using Pull-Out Box
Explaining Your Coverage: Crime
Explaining News Coverage: Mugshots
Explaining Olympics “spoilers” at USA Today
Explaining News Vs. Opinion
Explaining How Headlines are Written
Explaining FOIA to Build Credibility
Explaining Use of Anonymous Sources
Explaining Letters to the Editor
Clarifying the comments section at The Virginian-Pilot
Explaining news terms at the Virginian-Pilot
Explaining Coverage Decisions: Officer Involved Shootings
Sharing the “why” behind an investigation at WCPO
Emphasizing transparency at WCPO
Highlighting an investigation at WITF
Handling a sensitive story at WITF
Showing community involvement at the Jefferson City News Tribune
Taking pride in local coverage at The Coloradoan
Sharing personal stories at The Christian Science Monitor
Ask Your Users if They Trust you
Explaining a Paywall by Encouraging User Comments & Questions
Involving the Community in Enforcing Community Rules
Show You’re Part of the Community: We are Fort Worth
Explaining Journalism and Your News Values Through Facebook Live
Local Facebook Group Encouraging Civil Conversations
Inviting Veterans into the Newsroom
Promoting civility and generating discussion at The Tennessean
Opening up about reporting at Discourse
Fresno bee advocate
What do you stand for? Can you boil it down? And do you share it with your community (in ways other than hoping they’ll find it on your website)?
Fresno watchdog story
Remind your community about your mission and purpose. Tell them you work on behalf of the public. Use specific language and strong words, like watchdog and investigation, rather than hoping those concepts are clear.
Freso listeria
Fresno chopped comments
Ogden behind the scenes pornography
WCPO addiction story
Enid newspaper history
The Enid newsroom has a story to tell about how long the paper has been a part of the community’s life.
Enid overdue bills scam
Enid heartland
Newsy Trump coverage
Look for chances to tie individual coverage to your organization’s mission. In this case, Newsy didn’t just share a fact check. They used the words “fact check” to make sure the point came across, and they reinforced their core principles.